Knotly is the analytics, finance and operations super-app that replaces the dozen tools your team duct-tapes together. P&L, retention, reviews, bundles, preorders, supply chain — one platform, one model of the truth, one AI agent doing the work.
Knotly replaces the analytics dashboard, the finance plug-in, the reviews app, the bundle builder, the preorder tool, the PO spreadsheet and the agency you hired to glue them together.
Real-time P&L, true LTV, cohort retention and forecasts — across every channel, currency and warehouse.
Reviews collection, sentiment AI, Meta Ads automation and on-brand replies — all driven by your actual data.
Bundles, preorders, purchase orders and a one-click EU withdrawal flow that keeps lawyers off your back.
The Knotly Agent watches every metric, every order and every review — and tells you only what matters. It drafts the winback, writes the reply, queues the bundle. You approve.
Spots a refund spike, a CAC drift or a stockout risk before you check the dashboard.
A flow, a reply, a bundle, an ad — pre-filled in your brand voice, ready for one-click approval.
Morning brief in Slack or email — what changed, what it did, what needs you.
Good morning, Jess. Three things from overnight:
| Gross revenue | $248,612 | +12% |
| Discounts & refunds | −$18,420 | +4% |
| Net revenue | $230,192 | |
| COGS | −$82,140 | |
| Shipping & fulfilment | −$24,612 | |
| Ad spend (Meta + Google) | −$38,840 | +18% |
| App & tool stack | −$4,210 | |
| Net profit | $80,390 | +8.1% |
| Net margin | 34.9% |
Knotly pulls every order, refund, ad spend line and Xero/QBO journal into one live P&L. Per-SKU, per-channel, per-country, per-customer — drilldown to the journal entry behind any number.
COGS, ad cost, shipping, fees — properly allocated. No more "blended ROAS" delusions.
Driven by your real preorder schedule, PO commitments and seasonal cohort behaviour.
Auto-reconciliation against Xero, QuickBooks, Stripe, Shopify Payments and your bank feed.
Each feature ships with the AI agent, the same data model and the same warm interface. No more 12 dashboards in 12 tabs.
One screen with revenue, profit, orders, repurchase and the three things changing today. KPIs you can drill into infinitely.
Live P&L per channel, per SKU, per country. Reconciles with Xero, QuickBooks and Stripe nightly. Drill to journal in two clicks.
Cohort curves, predicted LTV per customer, segments that update themselves. Spot churn risk before the unsubscribe.
Classifies sentiment, clusters topics, drafts on-brand replies. Flags the one negative review buried under 200 five-stars.
Post-purchase SMS, email and on-site widgets that lift review rate 3–6×. Photo, video, Q&A, Klaviyo-style automations.
Watches Meta & IG ad spend hourly. Pauses losers, scales winners, rotates creative, reallocates budget by margin — not blended ROAS.
Visual bundle builder with AI-suggested combinations. A/B test offer mechanics, see margin lift in real time.
Run preorder campaigns with thresholds, partial captures, ship-date promises. Notifies buyers when batches release.
Supply-chain ops with vendor catalogs, MOQs, lead times, landed-cost tracking. PO drafts from forecasted stockouts.
One-click compliant withdrawal flow for EU buyers — model form, customer portal, refund tracking. Keeps you on the right side of consumer law.
Run thousand-row updates with confidence. Edit prices, tags, metafields, customer attributes in a spreadsheet that previews the diff.
Most Shopify brands don't need another tool — they need someone who can read their P&L, fix the theme, automate the boring parts, and ship the model. Our agency does that, on top of the platform.
Book a scoping callWarehouse design, dbt models, Looker / Metabase dashboards. We build the data layer your finance and growth teams actually share.
Performance-obsessed Shopify themes. Section-based, accessible, fast on a 4G connection. Migration from Liquid 1.0 to OS 2.0.
Connect Shopify, Klaviyo, Gorgias, ERP and warehouse. Workflows that handle returns, NDR, fraud, supplier comms — without humans.
Strategic engagements: pick the right AI bets for your business, build the prototypes, train your team, ship to production.
Custom models — demand forecasting, churn prediction, recommendation systems, dynamic pricing. Trained on your data, deployed in your stack.
"We killed six tools the week we installed Knotly. Our finance team got their Tuesdays back, and the Agent caught a refund spike we'd have noticed two weeks late."
Tool stack reduced by 8 SaaS subscriptions in the first quarter.
Review collection rate after we switched. The replies feel like they came from us.
No per-seat games. No revenue clawbacks. Scale with GMV bands, cancel anytime. Agency services billed separately.
Two minutes for the Shopify app. About 15 minutes more to connect Klaviyo, Meta, Google and your accounting system — we walk you through each one. Most stores have a real dashboard within the first hour. Historic P&L backfill takes 12–24 hours depending on data volume.
By default, no — every action sits in a queue for approval. On the Growth plan you can grant the Agent specific autonomous powers (pause underperforming ad sets, reorder replenishment SKUs under a spend cap, send pre-approved review replies). You always see what it did, and you can roll back any action.
It's a Consumer Rights Directive-compliant withdrawal flow: the model form Annex I form embedded on your storefront and customer portal, a one-click "Withdraw" button on order pages, automatic refund processing in Shopify, and an audit log for your records. We keep the legal templates updated as EU and national consumer law changes.
Those are analytics dashboards. Knotly is a platform — analytics is one corner of it. You also get reviews, bundles, preorders, supply chain, EU compliance and an AI agent that actually takes action. And it costs less than just the analytics tool you're paying for now.
Absolutely. 90% of customers only use the platform. The agency is there for brands that want help with theme development, custom ML models, data warehouse build-outs or strategic AI engagements — usually when an in-house team needs senior firepower for a quarter.
EU data stays in EU regions (Frankfurt, AWS eu-central-1). US data in us-east-1. We're SOC 2 Type II audited, GDPR-compliant, and we sign DPAs without lawyers needing a quarter to negotiate. Your data is yours — export everything any time as Parquet, CSV or direct warehouse connection.
Install the Shopify app, connect your stack, see your real numbers within an hour. Cancel anytime. We'll even import your historic data for free.